In Parallax Group LLC, in addition to complex portals and online stores, you can order landing and business card websites. The landing page is one of the internet advertising trends. Landings are ordered under the slogan "seller site". The meaning of the landing site is to build a 1-page website with 1 discount offer, so that the visitor does not deviate from that page anywhere else, to present the benefits of the offer, to "persuade" the visitor to place an order or purchase at that moment.

Thus, the purpose of creating a landing is to focus the buyer's attention on a specific product or service, to work with visitors' objections due to "selling" texts, to trigger purchases, or to send bids with time-limited promotions.
 

The key components of landing are:
 

• Unique commercial offer
• Images showing the app and videos
• Benefits of your offers
• Social proof, customer opinions
• Withdrawals or sales triggers

The title of the landing, which is the unique commercial offer of the company, is the first thing that the visitor notices. Here you have about three seconds to get attention. The most important thing is to inspire confidence in the uniqueness of the offer. This idea is inspired by the titles and pictures, in order to make the customers depict the expected benefit.

Social proof is a very strong convincing factor. The customer will most likely use your service, seeing that there are other people who have applied and are satisfied with the product or availability.

Landing preparation tips.
 

Customers often think that making a "single" one-page landing or business website is an easy task, it can be activated just counting to two. But if you study foreign examples, you will understand what a difficult task it is to present the whole activity within 1-5 pages and to attract customers. Within those pages, you should provide visitors with answers to all the necessary questions.

• You need to briefly describe what makes your service or product different from your competitors
• The wonderful result of landing directly depends on the advertising budget, discount, or gift size
• It is pointless to order landing page for expensive products of the elite sector. Such products very rarely go with the first impression
• Calculate the ROI indicator. Very often web companies promise high conversions, 100 customers per day, but dictate their terms of the number of discounts.
  What good is a website if it simply "blends in" with everything else out there?
• Check the approximate size of the advertising budget in advance. Landing SEO keywords are not possible in search engines
• Order only managed landings with editable content. Otherwise, you will have to turn to developers every time and pay for the service

If you have decided to grow your business due to the landing page, You need to either choose one of the many free templates, edit it yourself, advertise it, or order from scratch managed landing page, get all the necessary complete services under one contract. We are often asked about the cost of landing, and some web companies provide examples of offers for affordable landing.
 

Let's look at three components of the cost of landing. A ready-made design template can be used to create a page for $1. The cost of an original, well-thought-out design starts at $180. Landing content can be copied (stolen) from foreign copies, but it is correct to write original texts from scratch. Contextual ad settings cost an average of $100. We have included the cost of these services in the cost of creating a landing.

Although landing pages and business card sites with a limited number of pages are classified as "small" or "ordinary" sites, their preparation requires considerable effort. Having limited functionality and pages, you are obliged to attract visitors with additional tools: attractive design, laconic texts, literate visualization. To create such tools, a whole team thinks, creates in order to get a website that attracts your customer.