Social Media Marketing (SMM) is one of the trending and in-demand trends in digital marketing. It aims to increase the organization's awareness, improve its competitive position in the market, make it one of the leaders, be in constant contact with customers and have an increase in sales of the product or service provided. It's a way to engage even an uninterested but potential audience in an advertising campaign.

Today, almost everyone has social media pages. Many people think that they can promote the company's brand on their own, but in reality it requires the use of a whole set of tools, professional knowledge, in-depth analysis and, of course, some time. That is why our team of specialists spares no effort to analyze the peculiarities of your company, so that we can develop the most optimal strategy for the advancement of your business.

What is the SMM strategy

Provides a connection between business and target audience on social platforms, Identifies the interests of potential consumers, helps to improve the quality of service through instant feedback, and increases the sales volume as a result of targeted advertising. Within the framework of the SMM strategy we implement:
 

Page Creation / Review

We create various business pages, listening to your wishes, problems in advance, agreeing with your requirements, if any, we review and remove the shortcomings.
 

Content plan development

It is a graph of publications for social networks, blogs and websites, which we compile in advance for a certain period of time. Creating a content plan involves selecting topics relevant to your business, distributing publications, and monitoring. Therefore, we use the exact and attractive content of each publication, due to which the materials of the page will be useful and interesting. As a result, the reputation of your page will increase in a short period of time.
 

Page design

The design of the page first of all has one goal - to arouse the visitor's interest and sympathy for the page. This is possible due to the selected creative images, combined color solutions and the correct arrangement, which our team organizes, taking into account the logo of your company and the brand style.
 

Branding

It is the creation of brand awareness and the introduction of a brand approach in the company's policy. It is a targeted marketing activity, which aims to create a long-term consumer preference in the customer.
 

Promotion on social networks

Thus, we are able to influence the target audience more accurately, to choose the right platforms where that audience is more represented, to find the most convenient ways to communicate with that audience, to attract even the audience with the least interest, and make it yours.
 

Competitive field study

Before launching a promotion campaign, we thoroughly study the competitive field, analyze the potential of your company, assess the requirements arising from the expected result in terms of the volume of activities to be implemented. After all this, we are developing a marketing strategy that will clearly define the optimal directions of digital marketing for the given field of business. After compiling the strategy, we define the toolkit, the sequence of activities and the schedule.
 

Targeted advertising

It is a selection of posts that attract the most strategic audience, attract attention, and ensure their promotion through paid advertising. This way we will be able to select the most interested people, target and make the posts available to them.
 

Compilation of advertising campaigns and competitions

People need a reason to pay attention or participate in the campaign, so we use the attractive presentation of all this and, as a result, the right choice of target (for example, the organization wants to increase the site traffic or increase the number of followers, etc.).
 

Feedback

It is an operative response to letters and comments, which allows to identify the needs, desires and interests of customers, to provide the necessary advice, and organize sales. Here we use the quick response buttons.
 

Report formation

At the end of each month, we present a report on the work done, we provide advice on registered results and agree with you on the work to be done next month.